An Open Letter to AKIRA

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As a loyal customer for several years, I was troubled when I opened your latest newsletter and read a caption making light of Kim Kardashian’s recent robbery in Paris.

Let’s be perfectly clear: violence against women is NOT a laughing matter. It doesn’t matter who she is and/or her likeability. It is not a situation that should be taken lightly nor should it be used for marketing purposes.

Your caption is disappointing, distasteful and dangerous. It is offensive to ALL women. It is victim-blaming. And the non-apology apology your social media person commented on my post AFTER blocking me on Twitter and Instagram is purely pathetic.


Listen, I used to run social media for a major magazine and I currently work in marketing. I understand that people are human, mistakes happen and nobody’s perfect. The best course of action, in both my personal and professional opinion, is to acknowledge the mistake, apologize (but only if you mean it), learn from it and do better in the future. But blocking someone for calling your attention to an issue is poor customer service at best and immature at worst.

I love shopping at your boutique and I’ve always had a pleasant experience with your stylists, but this incident has definitely altered the way I perceive your brand and will cause me to reconsider future spending at your stores. Similarly, I hope you’ll think twice before making light of a life-threatening situation.



P.s.: The following tweet was posted at 1:51 a.m. CT, after I published this blog. Coincidence or nah?

Akira tweet

    Posted in: Life


  • Stacy Baldwin
    October 13, 2016, 12:56 pm  Reply

    WOW Akira….. petty much? Well L’oreal, at least you’ve had good customer service. I stopped shopping there back in 2010 when I bought 4 pairs of shoes, 3 of which broke (one while actually sliding a sandal on my foot for the first time, 2 during the first wear). I tried to return them the same week unworn and they refused. I have escorted friends who still shop there and the quality has gone down horribly over the years….especially at the hyde park store. You’re better off.

    • L'Oreal
      October 21, 2016, 2:36 am

      Yeaaa, I was talking to some other people at a networking event tonight who apparently haven’t had the best experiences there either. Le sigh. (to be fair, I moved to Chicago in 2013, so Akira was relatively new to me)

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